Hey, I’m Nina! 🙋🏻♀️ Currently, I’m designing for the financial wellness of banking customers at Bank of America as a principal product designer.
I have 12+ years of design experience and graduated from the University of Massachusetts Dartmouth, with a BFA in Graphic Design & Letterform. My heart will always be for print, branding and identity, but product design has been my world. I’ve worked both agency and in-house with various industries and various go-to-market experiences, northstar visions, future visions, design systems and more. I’m low-key passionate about designing for mobile 😎, however I have experience designing for various platforms and physical spaces.
Proud Filipino, artist, athlete, sneaker lover, and an ex-wannabe sportscaster 😂. At the end of the day, you can find me at a beach. ☀️
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Past
IBM Interactive Experience
Product designer 2015-2018
Using IBM's Enterprise Design Thinking, I owned the day-to-day UX/UI activities and collaborated with business and engineers to craft end-to-end experiences in agile delivery methodologies. Clients varied from healthcare, retail, insurance and finance.
TJX Companies
Intern > Contract designer 2012
Produced designs for marketing and print, from in-store environments to web platforms.
Universal Wilde
Design intern 2010
Notes
Super powers
Mentoring & Educating
Design direction
Digging into visual design
A few of my design principles
Simple and usable. Design so users cognitively comprehend better and faster. Simple and clean UI is more enjoyable to look at – humans truly enjoy aesthetically pleasing things.
Experience design is psychology. Understanding and predicting user behaviors is important for making the right action-oriented solutions.
Future visioning. Crafting the future can help us plan the right phases to make an experience achievable. Designing for the future can also eliminate boxed in creativity and help release our best ideas.